Publisher's Synopsis
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.
Consumer Behaviour : Perspectives, Findings and Explanations
Paperback (04 Dec 2012)
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Book information
| ISBN: | 9781137003768 |
| Publisher: | Bloomsbury Publishing (UK) |
| Imprint: | Red Globe Press |
| Pub date: | 04 Dec 2012 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 520 |
| Weight: | 786g |
| Height: | 229mm |
| Width: | 158mm |
| Spine width: | 23mm |
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