Publisher's Synopsis
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Consumer Behavior Buying, Having, and Being
4th Edition
Book (01 Aug 1998)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780137957255 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 01 Aug 1998 |
| Edition: | 4th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 586 |
| Weight: | 1313g |
| Height: | 235mm |
| Width: | 178mm |
| Spine width: | 30mm |
