Neof 4re
Paperback (31 Dec 1990)
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This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
| ISBN: | 9780131728592 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 31 Dec 1990 |
| Edition: | Neof 4re |
| Number of pages: | 800 |
| Weight: | 1262g |
| Height: | 256mm |
| Width: | 206mm |
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Paperback
Published 18 Jun 2020
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