Hardback (01 Oct 1995)
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This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.
| ISBN: | 9780875844442 |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Pub date: | 01 Oct 1995 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 307 |
| Weight: | 660g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 29mm |
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Paperback
Published 18 Jun 2020
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