Hardback (15 Jan 2007)
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The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
| ISBN: | 9781419596063 |
| Publisher: | Kaplan |
| Imprint: | Kaplan |
| Pub date: | 15 Jan 2007 |
| DEWEY: | 658.812 |
| DEWEY edition: | 22 |
| Number of pages: | 223 |
| Weight: | 449g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 12mm |
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Paperback
Published 18 Jun 2020
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