Hardback (31 Oct 2002)
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In this text, Joe Marconi shows businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits.
| ISBN: | 9780793152582 |
| Publisher: | Dearborn Trade Pub. |
| Imprint: | Dearborn Trade Pub. |
| Pub date: | 31 Oct 2002 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 223 |
| Weight: | 454g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 12mm |
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Paperback
Published 18 Jun 2020
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