Publisher's Synopsis
Describes a series of forty business situations, offers profiles of each business involved, and explains the issues at stake.
Cases in Strategic Marketing
Book (31 Dec 1988)
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Book information
| ISBN: | 9780131191082 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 31 Dec 1988 |
| DEWEY: | 658.802 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 728 |
| Weight: | -1g |
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