Publisher's Synopsis
This work states that for retaining the consumer, the marketing fundamental needs to be sharpened on continuous basis using case studies, role plays, simulation, and projects.
Case Studies in Marketing Management
Hardback (30 May 2007)
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Book information
| ISBN: | 9788182742901 |
| Publisher: | Pentagon Press |
| Imprint: | Pentagon Press |
| Pub date: | 30 May 2007 |
| Language: | English |
| Number of pages: | 398 |
| Weight: | 660g |
| Height: | 220mm |
| Width: | 150mm |
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