Case Method for the Marketing of Poro Cheese

Case Method for the Marketing of Poro Cheese

Paperback (17 Aug 2023)

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Publisher's Synopsis

The use of the case method as a pedagogical means is justified by the idea that students, both individually and in groups, learn better because they accept more responsibility in the development of the discussion and get closer to the reality of their future professional; it is an active method that requires constant student participation and whose success depends fundamentally on the competence of the teacher in its use.

Book information

ISBN: 9786206334309
Publisher: KS Omniscriptum Publishing
Imprint: Our Knowledge Publishing
Pub date:
Language: English
Number of pages: 52
Weight: 91g
Height: 229mm
Width: 152mm
Spine width: 3mm