Publisher's Synopsis
Digital marketing is a top skill for getting hired. Learn search engine marketing and Adwords from friendly top-rated expert Dr. Todd Kelsey, PhD. Easy to understand, conversational language. This book is part of the CASA series: (C)Content/SEO (A)Adwords/Search Engine Marketing (S)Social Media Marketing (A)Analytics. CASA is a focused, integrated approach that has helped thousands of learners better understand digital marketing, strengthen their current jobs, and be competitive in getting interviews and seeking work. The goal of the CASA series is to make it as easy and enjoyable as possible to explore digital marketing topics, and to focus on getting maximum return on investment. The style of writing is conversational, with a focus on fun, wherever possible. AdWords, in a nutshell, is why Google's stock is worth bazillions of dollars. It's not just AdWords, it's the search engine, it's a lot of things - but AdWords is part of the puzzle, and it's a tool that you use to create ads. Book Overview: An easy to understand introduction to the most important aspects of search engine marketing on Adwords, including understanding basic concepts like keywords, creating and monitoring campaigns, as well as tips and strategies to help you hit the ground running. There's also an introduction on how to take advantage of the opportunity to get a free certification in Adowrds, which can strengthen your current career, or help you get an interview and a job! What this book is not: in-depth, comprehensive, or trying to cover every tool or platform (an impossible task). What this book is: easy to understand introduction to the most important tools and skills in search engine marketing. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind, to help you hit the ground running. -- CH1 - Introduction - what is Adwords? The basics, how it works, why it's important. CH2 - Quickstart - getting an account going and getting acquainted with important concepts. CH3 - Launching a Campaign - the most important aspects for getting an ad campaign going. CH4 - Monitoring - how to monitor performance and understand how things are going. CH5 - Keywords - getting a better understanding of how keywords relate to search engines and ad campaigns. CH6 - Campaign Strategy - looking at several ways to give campaigns a boost in performance. CH7 - Ad Extensions - understanding how ad extensions can improve click through rate. CH8 - Certification - exploring how to get certified in Google Adwords along with tips.