Publisher's Synopsis
This is said to be the 'Age of the Customer' where business battles will be won through differentiated customer experience.
There is a huge need for customer experience professionals, as well as aspiring customer centric companies, to learn and apply the winning principles of delivering great customer experience.
This Customer Experience Design Book is written to help individuals and organizations get fundamental understanding of the customer experience domain through interactive exercises and illustrations.
The book also provides guidance to those who want to become an Internationally Certified Customer Experience Professional (CCXP), the accreditation provided by CXPA after a thorough assessment.
Ultimately, this book is a unique resource that is designed to help individuals and organizations across the globe raise the bar of customer experience.
