Paperback (24 Aug 1998)
Not available for sale
Includes delivery to the United States
Out of stock
This is an updated version of the 1998 "Contemporary Marketing Wired" text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
| ISBN: | 9780030223136 |
| Publisher: | CENGAGE LEARNING |
| Imprint: | CENGAGE LEARNING |
| Pub date: | 24 Aug 1998 |
| Weight: | 1751g |
| Height: | 276mm |
| Width: | 215mm |
| Spine width: | 44mm |
$1.89off
Paperback
Published 18 Jun 2020
Save $1.89
