Business Marketing

Business Marketing Face to Face : The Theory and Practice of B2B Marketing

Hardback (01 Oct 2011)

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Publisher's Synopsis

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

Book information

ISBN: 9781906884543
Publisher: Goodfellow Publishers Ltd
Imprint: Goodfellow Publishers
Pub date:
DEWEY: 658.804
DEWEY edition: 23
Language: English
Number of pages: 332
Weight: -1g
Height: 246mm
Width: 189mm