Branding in China

Branding in China

2003rd Edition

Paperback (12 Mar 2004)

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Includes delivery to the United States

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Publisher's Synopsis

A study for those who are interested in marketing products and services in China, the world's fastest growing market. It presents a guide on developing and managing strategies for brand value in China, along with advice for companies looking for market opportunities to elevate their turnovers.

Book information

ISBN: 9789810470029
Publisher: China Knowledge
Imprint: China Knowledge
Pub date:
Edition: 2003rd Edition
DEWEY: 658.8270951
DEWEY edition: 21
Language: English
Weight: -1g
Height: 210mm