Publisher's Synopsis
Build positive impressions of your product or business
Build a powerful brand and pave the way for marketing success
Need to create or improve a brand? This practical, plain–English guide gives you proven techniques for branding everything from products to services to individuals. You get step–by–step advice on assembling a top–notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.
Discover how to
- Define your company′s identity
- Develop your logo and tagline
- Launch your brand marketing plan
- Manage and protect your brand
- Fix a broken brand
- Make customers loyal brand champions
