Branding & Advertising

Branding & Advertising

Paperback (01 Nov 2003)

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Includes delivery to the United States

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Publisher's Synopsis

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.

Book information

ISBN: 9788763001182
Publisher: CBS Press
Imprint: CBS Press
Pub date:
Language: English
Number of pages: 473
Weight: 808g
Height: 231mm
Width: 158mm
Spine width: 31mm