2Revised Edition
Hardback (22 Aug 1991)
Not available for sale
Includes delivery to the United States
Out of stock
Brand evaluation means putting a price on the value of familiar names such as "Budweiser" and "Persil". Such calculations are central to merger, acquisition and marketing strategy. This book is revised to cover all new developments.
| ISBN: | 9780712650205 |
| Publisher: | Random House Business Books |
| Imprint: | Random House Business Books |
| Pub date: | 22 Aug 1991 |
| Edition: | 2Revised Edition |
| Language: | English |
| Number of pages: | 208 |
| Weight: | 455g |
| Height: | 234mm |
| Width: | 156mm |
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