Hardback (01 Oct 2004)
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John Winsor makes a powerful case that consumers have developed a 'brand immune system' that only magnifies the problems involved with branding today. Instead of focusing on branding efforts, he explains, companies must learn to use 'bottom-up' tools to co-create new products and strategies with customers.
| ISBN: | 9780793188369 |
| Publisher: | Dearborn |
| Imprint: | Dearborn |
| Pub date: | 01 Oct 2004 |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 304 |
| Weight: | 517g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 20mm |
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Paperback
Published 18 Jun 2020
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