Paperback (20 Sep 2001)
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This text offers a selection of current readings in the international marketing arena. Chapters include: conducting international marketing research in the 21st century; the policy gap in international marketing; and strategic export pricing.
| ISBN: | 9780030340369 |
| Publisher: | Cengage Learning |
| Imprint: | South-Western |
| Pub date: | 20 Sep 2001 |
| DEWEY: | 658.848 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 393 |
| Weight: | 535g |
| Height: | 234mm |
| Width: | 161mm |
| Spine width: | 15mm |
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Paperback
Published 18 Jun 2020
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