Publisher's Synopsis
Google Your Way to the Top of Your Industry!
It's great to have a punchy Web site, but if you aren'toptimizing your search-engine presence, you're just anothercompany lost in cyberspace.
With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches-and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers-not curious or bored Web surfers-to your site by
- Registering with Google
- Coming up with the best keywords
- Thinking like your customers
- Making your site totally accessible
- Using metadata to your advantage
- Advertising on the Web
- Measuring what works, and what doesn't
Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world's most utilizedsearch engine.
