Publisher's Synopsis
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
Basic Marketing A Marketing Strategy Planning Approach
16th Edition
Hardback (01 Nov 2006)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780073529806 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Nov 2006 |
| Edition: | 16th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 800 |
| Weight: | -1g |
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