Publisher's Synopsis
"If you want to grow your business, you need to adopt
the strategies Bill outlines in this book."
David Meerman Scott
bestselling author of The New Rules of Marketing and PR,
now in over 25 languages from Bulgarian to Vietnamese.
"It was written in the stars that a man named Bill Blaney
would write the best B2B marketing book ever!"
George Lois
advertising legend and author of eight books,
including Damn Good Advice (For People With Talent!)
"Blaney does a fantastic job of synthesizing traditional and digital
marketing tactics and strategies and making them relevant for
B2B marketers. In fact, I'd go so far as to say that Blaney's
explanations of strategies and tactics are more clear
and more grounded and focused on generating sales and profits
than you might get from a more consumer focused book."
Ivana Taylor
Small Business Trends
"4 1/2 out of 5 stars! I really enjoyed reading this book and bet you will to.
Bill pulls no punches and tells it like it is."
Jeff Ogden
Marketing Made Simple TV
"It's a changed business environment for most companies these days.
This entire book offers vitally important information for B2B'ers."
Patricia Faulhaber
Blog Critics
Finally, a B2B marketing handbook for the digital age!
Finally, a B2B marketing handbook for the digital age!
"When I first read this book my reaction was "Yes, a book thatactually hits the mark and by someone who knows what he is doing!"
Dodd & AssociatesHaving trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn what's necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain:
- How to create advertising that brands your product or service smartly and breaks through the clutter.
- How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan.
- How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience.
- How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them.
- How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search.
- How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) - and the logic behind why they work.
From the trenches of the marketing business and for a clientele that's included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget.
