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A guide to building global power brands in Asia. This study identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. It considers the Asian marketing minefield, examining the strategic processes of famous market leaders.
| ISBN: | 9789812359322 |
| Publisher: | Pearson Education Asia |
| Imprint: | Pearson Education Asia |
| Pub date: | 13 Nov 2002 |
| DEWEY: | 658.827095 |
| DEWEY edition: | 21 |
| Number of pages: | 424 |
| Weight: | -1g |
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Published 18 Jun 2020
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