Hardback (08 Feb 2000)
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Advertisers face the unique challenges of marketing to a foreign culture. This book aims to help any marketeer chart a path through the major pitfalls in order to create international ad campaigns that won't be misunderstood or suffer in translation.
| ISBN: | 9780471354888 |
| Publisher: | John Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 08 Feb 2000 |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 325 |
| Weight: | 680g |
| Height: | 235mm |
| Width: | 159mm |
| Spine width: | 28mm |
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Paperback
Published 18 Jun 2020
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