25th ed.
Paperback (12 Dec 2002)
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The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
| ISBN: | 9780072838213 |
| Publisher: | McGraw-Hill Companies |
| Imprint: | Dushkin/McGraw-Hill |
| Pub date: | 12 Dec 2002 |
| Edition: | 25th ed. |
| DEWEY: | 658.8 |
| Language: | English |
| Weight: | 530g |
| Height: | 208mm |
| Width: | 211mm |
| Spine width: | 13mm |
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