An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries - Management for Professionals
1st Edition 2021
Hardback (30 Mar 2021)
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Book information
ISBN: | 9783030671433 |
Publisher: | Springer International Publishing |
Imprint: | Springer |
Pub date: | 30 Mar 2021 |
Edition: | 1st Edition 2021 |
Language: | English |
Number of pages: | 289 |
Weight: | 596g |
Height: | 161mm |
Width: | 241mm |
Spine width: | 25mm |