Publisher's Synopsis
Maxine Adler is a force of nature. We feel blessed to have met her. -Michele Kleier, co-star of HGTV's Selling New York, 2010-14.
Maxine Adler has been accustomed to shining the spotlight on others. In her more than four decades in public relations, she helped clients-from start-ups to public companies-enhance their images, reach their targets, and gain positive exposure. Through her own firm, Adler created the buzz for a diverse range of clientele, soon finding her niche in luxury real estate development, architecture, and interior design-focused PR. Now she is stepping into the spotlight herself and sharing experiences and tools of her trade. With Judy Goldstein, her longtime collaborator, Adler recounts her most memorable moments.
Sometimes clients wanted a confidante; other times, a crisis specialist or psychologist. Long before the Internet and social media, as her journey began, this respected practitioner served clients the old-fashioned way. As a face-to-face communicator, she delivered highly personalized service at all hours, as well as innovative strategies and alliances that helped visionaries shape the skyline, shoreline, and landscape of South Florida. These tales from the PR trenches-from experts in the know-are invaluable to anyone looking for insight into the business.
