Publisher's Synopsis
This practical guide is designed for instructors who want to introduce software applications to complement cases and simulations, and to provide students with a framework for building and using MDSS (marketing decisions support systems) skills, without requiring prior experience of micros and software.;It presents an integrated approach that defines both the need for MDSS and a system of software tools for marketing decision making. Three levels of MDSS - information management, information analysis, and decision analysis - are covered. Tutorials for Lotus 1-2-3 and the EC software, and a variety of cases and exercises are included.
