Hardback (15 Nov 2003)
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This study documents the results of a ground-breaking research project on the ageing boomer generation, detailing the core values, buying behaviours and emotional factors that distinguish the new customer majority. The text also introduces a new research approach in profiling this lucrative market.
| ISBN: | 9780793177554 |
| Publisher: | Dearborn Trade |
| Imprint: | Dearborn Trade |
| Pub date: | 15 Nov 2003 |
| DEWEY: | 658.8348 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 359 |
| Weight: | 644g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 21mm |
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Paperback
Published 18 Jun 2020
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