3rd Edition
Hardback (20 Jan 1995)
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Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
| ISBN: | 9780137228690 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 20 Jan 1995 |
| Edition: | 3rd Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 815 |
| Weight: | 1700g |
| Height: | 260mm |
| Width: | 210mm |
| Spine width: | 30mm |
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Paperback
Published 18 Jun 2020
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