7th Edition
Hardback (14 Jun 2005)
Not available for sale
Includes delivery to the United States
Out of stock
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.
Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
| ISBN: | 9780131465602 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 14 Jun 2005 |
| Edition: | 7th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 592 |
| Weight: | 1540g |
| Height: | 278mm |
| Width: | 218mm |
| Spine width: | 28mm |
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Paperback
Published 18 Jun 2020
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