2Revised Edition
Paperback (30 Apr 1992)
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Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples of key concepts are used, and an instructors manual is available.
| ISBN: | 9780130133199 |
| Publisher: | Prentice Hall International Paperback Editions |
| Imprint: | Prentice Hall International Paperback Editions |
| Pub date: | 30 Apr 1992 |
| Edition: | 2Revised Edition |
| DEWEY: | 659.1 |
| Number of pages: | 732 |
| Weight: | -1g |
| Height: | 279mm |
| Width: | 216mm |
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Paperback
Published 18 Jun 2020
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