2nd Edition
Hardback (01 Aug 1999)
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Includes delivery to the United States
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With examples, ads, issues and applications throughout - this text explores both the theory and practice of advertising in a way that students can easy relate to. It follows the sequence of how advertisers and their clients prepare their campaigns.
| ISBN: | 9780324006612 |
| Publisher: | South-Western College Pub. |
| Imprint: | South-Western College Pub. |
| Pub date: | 01 Aug 1999 |
| Edition: | 2nd Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Number of pages: | 694 |
| Weight: | 1769g |
| Height: | 279mm |
| Width: | 222mm |
| Spine width: | 28mm |
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Paperback
Published 18 Jun 2020
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