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2nd Edition

Paperback (01 Aug 1988)

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Publisher's Synopsis

Discusses the world of advertising, from media and agencies to economic and legal concerns.

Book information

ISBN: 9780077070779
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
Edition: 2nd Edition
DEWEY: 659.1
DEWEY edition: 19
Language: English
Weight: -1g

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