Publisher's Synopsis
Analyzes the characteristics of media as well as looking at the dynamics of advertising from the perspectives of management-marketing, communications, creativity, and consumerism.
Advertising - McGraw-Hill Series in Marketing
5th Edition
Book (01 Apr 1982)
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Book information
| ISBN: | 9780070720695 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Apr 1982 |
| Edition: | 5th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 19 |
| Number of pages: | 545 |
| Weight: | -1g |
| Height: | 240mm |
| Width: | 211mm |
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