Advertising

Advertising A Decision-Making Approach - The Dryden Press Series in Marketing

Book (29 Feb 1988)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Check stock

    Book information

    ISBN: 9780030716874
    Publisher: Dryden Press
    Imprint: Dryden Press
    Pub date:
    DEWEY: 659.111
    DEWEY edition: 19
    Number of pages: 590
    Weight: -1g
    Height: 266mm
    Width: 215mm
    Spine width: 38mm

    We recommend

    $1.80off

    Bundle: MKTG, 13th + MindTap, 1 Term Printed Access Card

    Charles Lamb, Joe Ha...

    Paperback
    Published 18 Jun 2020

    Save $1.80

    • RRP $68.12
    • $66.32
    Add to basket

    $4.68off

    The End of Marketing

    Carlos Gil

    Paperback
    Published 03 Oct 2021

    Save $4.68

    • RRP $25.22
    • $20.54
    Add to basket

    $0.29off

    Badvertising

    Andrew Simms, Leo Mu...

    Hardback
    Published 20 Nov 2023

    Save $0.29

    • RRP $25.24
    • $24.95
    Add to basket

    $0.70off

    Emotion by Design

    Greg Hoffman

    Paperback
    Published 05 Jan 2023

    Save $0.70

    • RRP $13.87
    • $13.17
    Add to basket

    $10.93off

    Social Marketing

    Nancy Lee, Philip Ko...

    Paperback
    Published 16 Jun 2023

    Save $10.93

    • RRP $161.51
    • $150.58
    Add to basket

    $3.04off

    Universal Principles of UX

    Irene Pereyra

    Hardback
    Published 09 Mar 2023

    Save $3.04

    • RRP $35.33
    • $32.29
    Add to basket

    $2.47off

    High-Impact Content Marketing

    Purna Virji

    Paperback
    Published 03 Jul 2023

    Save $2.47

    • RRP $31.53
    • $29.06
    Add to basket

    $0.80off

    Exactly What to Say

    Phil M. Jones

    Paperback
    Published 11 Oct 2021

    Save $0.80

    • RRP $15.13
    • $14.33
    Add to basket
    Zig Ziglar's Secrets of Closing the Sale

    Zig Ziglar

    Paperback
    Published 01 Apr 1996

    • $17.84
    Add to basket