Advertising and Promotion An Integrated Marketing Communications Perspective - The McGraw-Hill/Irwin Series in Marketing
6th international Edition
Book (01 Jun 2003)
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Book information
ISBN: | 9780071214384 |
Publisher: | McGraw-Hill/Irwin |
Imprint: | McGraw-Hill/Irwin |
Pub date: | 01 Jun 2003 |
Edition: | 6th international Edition |
DEWEY: | 659.1 |
DEWEY edition: | 21 |
Language: | English |
Weight: | 505g |