4th Edition
Paperback (21 Jan 2005)
Not available for sale
Includes delivery to the United States
Out of stock
This edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency.
| ISBN: | 9780324311327 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 21 Jan 2005 |
| Edition: | 4th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 781 |
| Weight: | 1709g |
| Height: | 277mm |
| Width: | 218mm |
| Spine width: | 40mm |
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Paperback
Published 18 Jun 2020
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