4th Edition
Book (31 Jan 2005)
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Includes delivery to the United States
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Advertising and Integrated Brand Promotion, 4e is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads.
| ISBN: | 9780324289565 |
| Publisher: | Thomson/South-Western |
| Imprint: | Thomson/South-Western |
| Pub date: | 31 Jan 2005 |
| Edition: | 4th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Number of pages: | 781 |
| Weight: | 1928g |
| Height: | 285mm |
| Width: | 223mm |
| Spine width: | 31mm |
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