Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
7th Edition
Book (31 Jan 2005)
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Book information
| ISBN: | 9780324321432 |
| Publisher: | Thomson/South-Western |
| Imprint: | Thomson/South-Western |
| Pub date: | 31 Jan 2005 |
| Edition: | 7th Edition |
| DEWEY: | 658.82 |
| DEWEY edition: | 22 |
| Number of pages: | 629 |
| Weight: | 1542g |
| Height: | 284mm |
| Width: | 219mm |
| Spine width: | 26mm |
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