Publisher's Synopsis
Numerous diagrams and sample ads are incorporated in a guide to copywriting for print, radio, and television media that includes a survey of the advertising industry and tips on applying psychological principles.
Advertising--How to Write the Kind That Works
Revised Edition
Book (01 Jan 1982)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780684176314 |
| Publisher: | Scribner |
| Imprint: | Scribner |
| Pub date: | 01 Jan 1982 |
| Edition: | Revised Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 220 |
| Weight: | -1g |
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