International Edition
Paperback (18 Aug 2011)
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Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You’ll learn what it’s like to work in these fields and about all the tools available to you as a professional persuader in today’s media environment.
| ISBN: | 9781111970468 |
| Publisher: | Cengage Learning |
| Imprint: | South-Western |
| Pub date: | 18 Aug 2011 |
| Edition: | International Edition |
| Number of pages: | 224 |
| Weight: | 382g |
| Height: | 251mm |
| Width: | 204mm |
| Spine width: | 12mm |
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Paperback
Published 18 Jun 2020
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