Advertising Age

Advertising Age The Principles of Advertising and Marketing Communication at Work

Multimedia Item (30 Jul 2010)

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Includes delivery to the United States

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Publisher's Synopsis

Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.

Book information

ISBN: 9781111528751
Publisher: Cengage Learning, Inc
Imprint: Cengage Learning, Inc
Pub date:
Language: English
Number of pages: 224
Weight: 408g
Height: 251mm
Width: 201mm
Spine width: 10mm