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Advertising Account Planning

Advertising Account Planning Planning and Managing an IMC Campaign

Third edition

Paperback (22 Sep 2014)

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Publisher's Synopsis

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780765640369
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
Edition: Third edition
DEWEY: 659.111
DEWEY edition: 23
Language: English
Number of pages: 272
Weight: 394g
Height: 154mm
Width: 228mm
Spine width: 19mm

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