Publisher's Synopsis
Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.
Advanced Marketing Strategy Phenomena, Analysis, and Decisions
Hardback (01 Dec 1990)
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Book information
| ISBN: | 9780138519407 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Dec 1990 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Number of pages: | 800 |
| Weight: | 1282g |
| Height: | 260mm |
| Width: | 209mm |
| Spine width: | 27mm |
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