Paperback (29 Apr 2005)
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International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising.
| ISBN: | 9781885073600 |
| Publisher: | World Trade Press |
| Imprint: | World Trade Press |
| Pub date: | 29 Apr 2005 |
| DEWEY: | 658.84 |
| DEWEY edition: | 22 |
| Number of pages: | 182 |
| Weight: | 408g |
| Height: | 25mm |
| Width: | 177mm |
| Spine width: | 12mm |
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Paperback
Published 18 Jun 2020
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