Third Edition edition
Paperback (30 Jan 2017)
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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
| ISBN: | 9781631577611 |
| Publisher: | Business Expert Press |
| Imprint: | Business Expert Press |
| Pub date: | 30 Jan 2017 |
| Edition: | Third Edition edition |
| Language: | English |
| Number of pages: | 289 |
| Weight: | 472g |
| Height: | 153mm |
| Width: | 228mm |
| Spine width: | 24mm |
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Paperback
Published 18 Jun 2020
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