Paperback (30 Jul 2010)
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This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
| ISBN: | 9781606491010 |
| Publisher: | Business Expert Press |
| Imprint: | Business Expert Press |
| Pub date: | 30 Jul 2010 |
| DEWEY: | 659.20721 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | x, 229 |
| Weight: | 356g |
| Height: | 228mm |
| Width: | 150mm |
| Spine width: | 11mm |
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Published 18 Jun 2020
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