Publisher's Synopsis
I've encountered some of the most successful salespeople who did not even complete their high school education. It is not recommended to spend time in college focusing on developing one's sales skills in order to become successful. There is no correlation between having a degree from an accredited college or university and having a greater potential to earn more money. The majority of a salesperson's customers will remember him or her for years to come if they received quality service. Fear and uncertainty are the two things that are the most detrimental to a salesperson's success, and yet they are two of the most common emotions. For a salesperson, one of the most valuable skills they can possess is an understanding of how the mind works and how it reacts to different stimuli. Fear of objects stems from its root cause, which is inhuman insecurity. No one enjoys the feeling of being objected to in any way, shape, or form. In this book, I will demonstrate how to effectively respond to any and all challenges that a client may present to you. The phrase "cut the crap," which literally translates to "get rid of the garbage," refers to the method. To be successful in sales, you need to be able to get to the point quickly and with as few words as possible. To be an effective salesman, all that is required is to be genuine and to keep a positive attitude at all times. By breaking the process of making sales down into just seven skills, here are some good ways to simplify the entire sales procedure. Getting everything prepared for the sale is the most important part of the process. If you are able to excite a potential customer to the greatest extent possible, then that person will be unable to stifle their excitement for the amount of time necessary to delay making a purchase from you. Even the most devoted customers can be won over by implementing this strategy, which is why it is imperative that it be carried out.
