Publisher's Synopsis
I have had personal experience with colleagues at the time that just didn't have the knowledge behind them to know exactly what they are selling or even manufacturing as a sign supplier. When you have a client on the phone asking questions that you can just not answer it gets extremely embarrassing extremely quickly. Not only that but you'll probably end up losing the deal too. Now don't get me wrong, it wasn't their fault, it was the fault of the company they worked for. The company took the policy that a newcomer should first learn the systems in place in order to process orders, invoice jobs and in the end process the remittance. With the idea that they would pick up the knowledge over the coming months. Basically learning on the job. Management struggled with understanding the high turnover in staff and eventually succumbed to the inevitable with the company entering into receivership. This is why I have created this book; I wanted to give those people, those companies, new business owners, and possibly even end clients ie. people in procurement, a solid foundation into the basics of signage.
